DIESEL X SAVAGE X FENTY

DIESEL X SAVAGE X FENTY

PAIR FOR ITS FIRST COLLABORATION

The two fiercely distinctive brands come together with one bold, creative, sexy vision for a limited-edition lingerie and apparel capsule

Diesel and Savage X Fenty announce its first-ever collaboration, releasing a limited-edition lingerie and apparel capsule on October 8th. The collaboration combines the unapologetic, body-and sex-positive ethos of Savage X Fenty collection with creative director Glenn Martens’ interpretation of Diesel’s iconic visual vocabulary.

Inspired by Rihanna’s iconoclastic approach to fashion and lingerie showcased through her Savage X Fenty brand, the Diesel X Savage X Fenty collaboration highlights the brands’ shared appreciation for inclusivity and unapologetic self-love.

The Diesel X Savage X Fenty collection spans lingerie, men’s and women’s underwear and sleepwear adhering to three signature Diesel aesthetic pillars —True Diesel, Denim and Utility. True Diesel is defined by fishnet and foil prints in iconic Diesel red whilst Denim features trompe l’oeil in flocked mesh and burnout velvet treatments in pop colors and Utility includes camouflage stretch lace and graffiti logo cotton poplin. Silhouettes range from bustiers to string bikinis to thigh-high stockings to teddys to underwear bras to briefs, tanks and shorts. Each piece is embellished with a co-branded Diesel X Savage X Fenty logo.

The limited-edition capsule is brought to life with a campaign shot on the beaches of Tuscany, Italy. Envisioned by Diesel Creative Director, Glenn Martens, and Rihanna -Savage X Fenty Brand’s Visionary- where photographer Salvatore Matarazzo and videographer Jacopo Farina, shot a cast of real Italian characters in Versilia as a depiction of complete body acceptance and freedom. The campaign portrays a judgment-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits.

The Diesel X Savage X Fenty collection will be available for purchase starting October 8th with prices ranging from 25.95€-102.95€. The collection will be available online at savagex.com and www.diesel.com.

ABOUT SAVAGE X FENTY

Rihanna’s Savage X Fenty embodies fearlessness, confidence and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for every BODY, and unique approach that celebrates individuality. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear —SavageX Fenty has something for every mood, every vibe and everyBODY. Offering bra sizes ranging from 80-120 (FR/ES) / 65-105 (EU) in bands and A–F in cups, and underwear, sleepwear, loungewear and sportswear ranging from XS–4X/XS–XXXXL, Savage X Fenty is available for purchase at www.SavageX.com and its retail stores.

ABOUT DIESEL

Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Rooted in denim mastery and evolved into being a leader in premium fashion, Diesel is now a true alternative to the established luxury market. Since 2020, Diesel’s collections are overseen by creative director Glenn Martens, including apparel, accessories and a wide range of lifestyle collaborations: from fragrances, watches and jewelry to interior design and real estate projects with Diesel Living. Discovering, supporting, and fostering creativity is part of Diesel DNA and of its parenting company OTB, the international fashion and luxury group powering a variety of global iconic brands and companies.